Hey there, I’m Sam. I’m a writer, podcaster, and social media strategist based in Chicago.
I like vintage clothes, I talk too much, I’m chronically online, and I love to complain.
I’m a freelance writer.
With over 5 years of writing and editing experience, I’m well-versed in editorial work and eager to assist with any projects you have, from feature reporting and subject interviews to product reviews and branded content.
My specialty is in the beauty and wellness space, but I’m always looking for new opportunities to spread my wings. I love to write about all things beauty, books, fashion, feminism, pop culture, and politics.
I’m a social media strategist at The Evoke Agency.
From 9 to 5, you’ll find me at The Evoke Agency, a four-time Inc 500/Inc 5000 recipient with expertise in social media content development, influencer management, and public relations.
I’m a Senior Account Executive at The Evoke Agency and in this role, I help beauty and wellness brands determine their social strategy, connect with their target audience, and reach their business goals.
I’m a podcaster — catch me complaining on Pessimistic at Best if you dare.
From 5 to 9, you’ll likely find me grumbling on my podcast, Pessimistic at Best, self-dubbed a podcast for complainers, by complainers.
This podcast is meant to be both an outlet for my bad attitude, and a place where friends, family, and even perfect strangers can come to bitch about, well, anything really. So, to all of my fellow Pessimistic Pattys, let it be known that you’re welcome here!
Here’s a sampling of my writing:
Beauty:
Detox Your Hair Care Routine with Ingreendients — The Tease
The Sunday Standard of Clean Beauty — Fabulous Wisconsin
Culture:
The Je Ne Sais Quoi of the New Netflix Original ‘Emily in Paris’ — The Tease
Making An Impact As Madison’s Miss Black USA — Brava Magazine
Salon Professional:
The Secret to Retaining Guests After Parting Ways with a Stylist — Salon Today
3 Ideas for Connecting with Your Clients Virtually — Salon Today
Wellness:
Get Your Sweat on at Home with Dfly on Demand — Fabulous Wisconsin
Cannabis Cure-All? — Brava Magazine
Insta Purge — Brava Magazine
A bit more about me:
I live with my partner James on the top floor of a charming greystone in Logan Square and I’m very proud of the life we’ve built here. Among other things, we enjoy spending time in the backyard with our two cats, Misho and Beatrix, making elaborate breakfasts, and hosting dinner parties on our rooftop terrace.
I’m an only child and this is my first time living away from my family. My dad is a recently retired database administrator (don’t worry, I don’t know what that means either) turned woodworking connoisseur, and my mom is a brilliant artist who works primarily in mixed media and acrylic paint. They’re both incredible talents and I credit them for my innate balance of all things technical and creative.
I dabble in fashion, art, and interior design, and utilize all three as vehicles for my own self-expression. I’m morally opposed to intermural sports, I’m afraid of revolving doors, and I believe I’ve already met (and conquered) my archnemesis.